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    Head of Growth (m/f/d)

    • On-site, Hybrid
      • Vienna, Austria

    Job description

    Join Our Team as a Head of Growth at Mavie: Make a Real Impact

    At Mavie, we're on a mission to transform healthcare by providing holistic solutions that support individuals throughout their entire well-being journey—helping them stay healthy and get healthier. We're reimagining how people experience healthcare services, making them more connected, innovative, and accessible. To turn this vision into reality, we need exceptional talent—innovative thinkers, problem-solvers, and collaborative team players who are driven by a passion for creating modern healthcare solutions. As a fast-growing startup, we offer a dynamic, flexible work environment where you’ll have the freedom to bring your bold ideas to life, while learning and growing along the way.

    We are looking for an experienced Growth Marketer to lead our growth efforts. You will drive our customer acquisition, upsell, and retention strategies. This includes managing performance channels; optimising customer journeys; and growing our Mavie solution in the DACH region. This role requires an analytical and creative mindset, a deep understanding of D2C marketing, and the ability to lead a high-performing team towards ambitious growth targets.


    YOUR CHALLENGE / TASKS

    As Head of Growth, you will own the full growth funnel and play a critical role in shaping our expansion. Your key responsibilities include:

    • Develop and execute acquisition strategies across paid, organic, and referral channels to drive rapid customer growth.
    • Optimize the full customer journey — from first touch to conversion, upsells, and retention—ensuring seamless experiences that maximize LTV.
    • Lead and scale performance marketing channels, continuously testing and optimizing for efficiency and ROI.
    • Own CRM and lifecycle marketing, implementing strategies to improve engagement, reduce churn, and increase repeat purchases.
    • Set and refine channel strategies, balancing paid and organic efforts while leveraging influencers, partnerships, and community-driven initiatives.
    • Deep-dive into data and analytics, tracking key growth metrics, A/B testing, and adjusting tactics based on performance insights.
    • Report directly to the founders, providing clear insights and recommendations on growth performance.
    • Drive brand positioning and messaging, ensuring alignment across all marketing activities.
    • Research and deeply understand our target audience, refining our value propositions to resonate with customer needs.
    • Collaborate cross-functionally with product, tech, and medical teams to develop growth initiatives that align with customer health goals.

    Job requirements

    WHAT YOU BRING

    • Minimum 5 years of growth marketing experience, with a track record of successful brand growth in startups.
    • Analytical mindset with the ability to interpret market data and translate it into actionable strategies.
    • Excellent storytelling and communication skills.
    • Experience managing performance marketing channels.
    • Strong understanding of the health and wellness market, including key players and trends is advantageous.
    • Fluent in both German and English.
    • Ability to work independently and manage multiple priorities in a fast-paced environment.
    • Strong Interpersonal & Communication Skills: Builds positive relationships with team members, clients, and stakeholders through clear, effective communication, active listening, and empathy, while demonstrating integrity and professionalism in all interactions.
    • Team-Oriented & Collaborative: Works well in team settings, supporting colleagues, respecting diverse perspectives, and contributing to collective success through flexibility and cooperation, all with a strong work ethic.
    • Fast & Efficient Delivery: Manages time effectively to meet deadlines, remains productive under pressure, and proactively solves problems to ensure high-quality, timely results, demonstrating professionalism and integrity throughout.


    WHAT YOU CAN EXPECT

    • At Mavie, we embrace a culture of freedom and responsibility, empowering our teams to take ownership of their work while fostering open feedback and personal development. With no rigid templates or frameworks, we prioritize sound judgment, data-driven decision-making, and experimentation, offering flexibility and opportunities for continuous learning and growth. Our diverse projects emphasize innovation and making a meaningful impact, enriched by the unique perspectives each individual brings.
    • Working at Mavie is about more than just fulfilling a role—it’s about pushing boundaries, both individually and as a team. We set ambitious goals to drive our mission forward and constantly challenge ourselves to reach new heights. If you thrive in a high-energy, fast-paced environment where expectations are high and the work is impactful, then Mavie is the place for you.
    • And while we’re passionate about our work, we also believe in having fun along the way. Our team brings together over 15 nationalities, creating a dynamic and vibrant workplace. We’re a diverse, enthusiastic group that values building lasting personal connections while achieving great things together.


    At Mavie, we’re committed to creating an inspiring, flexible, and supportive culture. In addition to a competitive compensation package, we offer a range of benefits designed to fuel your personal and professional growth:


    • An individual learning and development budget of 1.500 € per person / year to fuel your growth.
    • Flexible working hours and the freedom to regularly work from home.
    • A lunch offer in our office (“Schrankerl”) complemented by free fruit baskets, snacks, and beverages.
    • Regular team events, “Thirsty Thursdays” and memorable Off-sites to further strengthen our bond.
    • A modern office environment which fits our innovative mindset and enables us to collaborate with our diverse team (of more than 15 nationalities).
    • Corporate mental health counseling (EAP) from Mavie (which is part of our company portfolio).
    • A health insurance discount from our mother company UNIQA.


    Due to legal requirements in Austria, we are obliged to state the minimum salary for this position. Our salary range for this position starts at 80.000 €. Based on your experience and qualifications, our final offer will be a competitive market value-based salary.


    Does this feel like the perfect fit? Come aboard, and let's revolutionise the health system together.



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    Details

    On-site, Hybrid
    • Vienna, Austria
    Tech

    What it's like to work with us

    We empower our team members to take on responsibility, with no rigid role definitions and many possibilities for continuous on-the-job learning.

    Our work is diverse, with an emphasis on innovation and real impact. You can really make a difference in healthcare. But you have to be aware that working here is more than just a “job” for most of us. It can be tough.

    We are pushing our boundaries – as a team and individuals – and you should be able to manage your energy within a fast-paced, often high-expectations environment.

    Our mission is extremely ambitious. If we achieve our high goals, this is going to significantly impact  the quality of life of the generations to come and will be a great story to tell to your grandchildren. 

    Worried we're all work and no play? Fear not!  We're a bunch of passionate team players with diverse backgrounds who also like to have fun at work and forge personal connections. 

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